








Results, not reports.
Every case study below represents a business that was underperforming digitally — and now isn't. Real clients, real numbers, real timelines.
Nexus Fintech
Toronto, CanadaNexus had 80,000 monthly visitors and a 0.3% trial signup rate. Their homepage was feature-heavy and trust-light. Prospects arrived from LinkedIn ads and left without converting, costing $240,000/year in wasted ad spend.
Full-funnel teardown, hero rewrite, social proof architecture, trust-signal injection above the fold, and a rebuilt sign-up flow with progressive disclosure. We also implemented a targeted exit-intent with a segment-specific offer for CFO-tier visitors.
Trial signups increased from 0.3% to 2.1% in 6 weeks — a 600% improvement. Monthly recurring revenue grew by $180,000 within 90 days of launch.
AeroTech
GlobalSlow conversion.
Revamped funnels.
Massive scale.
Lumirae Cosmetics
Global / LondonLumirae experienced massive cart abandonment rates despite aggressive ad spend. Their elite product line was hindered by a disjointed, slow user experience that eroded buyer trust.
We architected a frictionless, highly persuasive Shopify Plus storefront. By implementing a one-click checkout flow and proximity-based urgency triggers, we completely eliminated friction.
Revenue increased by $2.4M within the first 90 days of deployment.
Aethelgard
New York / LondonAethelgard was losing high-ticket enterprise retaining contracts to newer, flashier competitors. Their legacy website did not reflect their actual elite status in the corporate law sector.
We repositioned them as the absolute authority in their field through a bespoke, Awwwards-winning digital footprint featuring dramatic cinematic aesthetics and sharp serif typography.
High-ticket enterprise lead volume surged by 412%, generating a $4.2M pipeline.
Meridian Goods
Melbourne, AustraliaMeridian sold premium home goods online at AUD $400–$1,200 per item. Despite strong brand awareness, their average order value was stuck at $420 and cart abandonment was 78%. The checkout experience felt generic for a luxury brand.
Luxury UX redesign, tiered product bundling system, social proof at cart step, one-click upsell post-purchase, and a loyalty signal in the final checkout screen. We also rebuilt the product page to replicate a retail consultative experience online.
AOV jumped from $420 to $780 in 10 weeks. Cart abandonment dropped to 51%. Annual revenue increased by $2.1M against the same traffic volume.
Meridian Flow
USLegacy site.
Modern Next.js.
Instant load.
Kinetixia
San FranciscoKinetixia possessed incredible AI technology, but a brutal user onboarding flow and complex dashboard led to staggering churn rates and failed trial conversions.
We redesigned the entire UX layer using behavioral psychology principles and integrated a generative AI concierge to guide users through the complex data visualizations.
Trial-to-paid conversions doubled in 6 weeks, while churn dropped dramatically.
Argent Analytics
San Francisco, USAArgent spent $45,000/month on Google and LinkedIn ads driving traffic to a generic SaaS homepage. Their CAC was $3,200 per customer and declining LROIs were threatening their expansion round. The core issue: zero personalization between traffic sources.
Deep UTM segmentation strategy, 6 unique landing page variants per persona (Developer, CFO, Operations Lead), tailored social proof per segment, and a 2-step micro-conversion flow before the demo request form. Implemented A/B testing infrastructure for monthly iteration.
CAC reduced from $3,200 to $1,840 in 12 weeks — a 43% reduction. Demo request rate increased by 178%. Argent closed their Series A with improved unit economics as a headline metric.
Archon Developments
London, United KingdomArchon developed premium residential properties across London and Dubai. Their digital presence was brochure-grade — beautiful imagery, zero conversion architecture. Enquiries came almost entirely by word of mouth despite $80,000/month in digital ad spend.
Revenue-first redesign of the project showcase, AI-powered qualifying chatbot on each property page (qualifying budget, timeline, and purchase intent before connecting with a sales advisor), and a private viewing booking flow embedded directly into the experience.
Direct online enquiries increased by 340% in 8 weeks. Average qualified lead value increased to £2.4M. The AI qualifier reduced unqualified enquiries by 60%, saving 22 hours/week of sales team time.
Vertex Systems
Amsterdam, NetherlandsVertex sold enterprise infrastructure software at €180,000 ACV. Their sales cycle was 9 months average, slowed primarily by poor digital credibility — prospects Googled them after a cold intro and saw a dated 2019 website that undermined the €180K price point.
Complete digital transformation: new design system, enterprise trust architecture (security certifications, client logos, named case studies, compliance badges), a Resource Hub with gated technical whitepapers, and ROI calculator embedded in the sales deck landing page.
Average sales cycle shortened from 9 months to 5.8 months. Win rate improved by 34%. Pipeline velocity increased by 3x as digital credibility no longer created friction at the discovery stage.
Plume Collection
Cape Town, South AfricaPlume operated 4 luxury boutique hotels with 80% of bookings running through third-party OTAs (Booking.com, Expedia) at 18–22% commission. Their own website converted at 0.8% — far below industry benchmarks — losing $900,000 in commission fees annually.
Direct booking engine redesign, room-level social proof (review snippets, TripAdvisor rating embedded at point of decision), urgency mechanics (real-time availability signals), loyalty programme prominence, and a 3-email post-abandonment sequence for partial bookings.
Direct booking rate increased from 20% to 47% of total reservations within 4 months. Annual savings from OTA commission reduction exceeded $1.8M. Website conversion rate went from 0.8% to 3.2%.
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