Nexus Fintech
Toronto, Canada — 6 weeks
The Problem
Nexus had 80,000 monthly visitors and a 0.3% trial signup rate. Their homepage was feature-heavy and trust-light. Prospects arrived from LinkedIn ads and left without converting, costing $240,000/year in wasted ad spend.
The Solution
Full-funnel teardown, hero rewrite, social proof architecture, trust-signal injection above the fold, and a rebuilt sign-up flow with progressive disclosure. We also implemented a targeted exit-intent with a segment-specific offer for CFO-tier visitors.
Trial Signup Rate
Trial signups increased from 0.3% to 2.1% in 6 weeks — a 600% improvement. Monthly recurring revenue grew by $180,000 within 90 days of launch.
The Transformation
The Trajectory
Revenue Trajectory
The Deep Dive
Nexus Fintech approached us after burning through two agencies in 18 months. Their product was strong — the conversion architecture was catastrophically weak. Our audit identified 11 critical friction points. We rebuilt the entire above-the-fold experience, introduced progressive trust signals, and deployed a CFO-targeted exit intent. The results were measurable within the first week.