Archon Developments
London, United Kingdom — 8 weeks
The Problem
Archon developed premium residential properties across London and Dubai. Their digital presence was brochure-grade — beautiful imagery, zero conversion architecture. Enquiries came almost entirely by word of mouth despite $80,000/month in digital ad spend.
The Solution
Revenue-first redesign of the project showcase, AI-powered qualifying chatbot on each property page (qualifying budget, timeline, and purchase intent before connecting with a sales advisor), and a private viewing booking flow embedded directly into the experience.
Qualified Enquiries
Direct online enquiries increased by 340% in 8 weeks. Average qualified lead value increased to £2.4M. The AI qualifier reduced unqualified enquiries by 60%, saving 22 hours/week of sales team time.
The Transformation
The Trajectory
Revenue Trajectory
The Deep Dive
Archon's properties sold themselves — the moment a qualified buyer saw them. The problem was that only 0.04% of site visitors ever got to the showing. We rebuilt the journey from impression to in-person meeting. The AI qualifier alone changed the economics: instead of 80 enquiries and 72 time-wasters, they began receiving 40 highly qualified buyers ready to move.