Vertex Systems
Amsterdam, Netherlands — 14 weeks
The Problem
Vertex sold enterprise infrastructure software at €180,000 ACV. Their sales cycle was 9 months average, slowed primarily by poor digital credibility — prospects Googled them after a cold intro and saw a dated 2019 website that undermined the €180K price point.
The Solution
Complete digital transformation: new design system, enterprise trust architecture (security certifications, client logos, named case studies, compliance badges), a Resource Hub with gated technical whitepapers, and ROI calculator embedded in the sales deck landing page.
Pipeline Velocity
Average sales cycle shortened from 9 months to 5.8 months. Win rate improved by 34%. Pipeline velocity increased by 3x as digital credibility no longer created friction at the discovery stage.
The Transformation
The Trajectory
Revenue Trajectory
The Deep Dive
Enterprise sales cycles are won and lost before the first meeting. Vertex's product outperformed every competitor — but a prospect who visits their old website before a pitch perceives misalignment between the product quality and the company's professionalism. We rebuilt the digital presence to match the product. The trust architecture alone — certifications, compliance marks, named client references — shortened their cycle by 3 months.