Meridian Goods
Melbourne, Australia — 10 weeks
The Problem
Meridian sold premium home goods online at AUD $400–$1,200 per item. Despite strong brand awareness, their average order value was stuck at $420 and cart abandonment was 78%. The checkout experience felt generic for a luxury brand.
The Solution
Luxury UX redesign, tiered product bundling system, social proof at cart step, one-click upsell post-purchase, and a loyalty signal in the final checkout screen. We also rebuilt the product page to replicate a retail consultative experience online.
Average Order Value
AOV jumped from $420 to $780 in 10 weeks. Cart abandonment dropped to 51%. Annual revenue increased by $2.1M against the same traffic volume.
The Transformation
The Trajectory
Revenue Trajectory
The Deep Dive
Meridian's CEO reached out after reading our CRO Playbook. Their brand equity was world-class but the digital experience was not. The luxury buyer expects to be guided, not sold to. We rebuilt the product discovery and checkout experience around that insight. Every element — from product imagery sizing to checkout copy — was designed to feel like a personal shopping service.