Argent Analytics
San Francisco, USA — 12 weeks
The Problem
Argent spent $45,000/month on Google and LinkedIn ads driving traffic to a generic SaaS homepage. Their CAC was $3,200 per customer and declining LROIs were threatening their expansion round. The core issue: zero personalization between traffic sources.
The Solution
Deep UTM segmentation strategy, 6 unique landing page variants per persona (Developer, CFO, Operations Lead), tailored social proof per segment, and a 2-step micro-conversion flow before the demo request form. Implemented A/B testing infrastructure for monthly iteration.
Customer Acquisition Cost
CAC reduced from $3,200 to $1,840 in 12 weeks — a 43% reduction. Demo request rate increased by 178%. Argent closed their Series A with improved unit economics as a headline metric.
The Transformation
The Trajectory
Revenue Trajectory
The Deep Dive
Argent's growth team was competent and data-driven. The problem was not their media buying — it was that all traffic landed on the same page regardless of source or seniority. We introduced persona-level segmentation at the landing page layer. A CFO cares about ROI timelines. A developer cares about API docs and uptime. We built each experience from scratch. CAC dropped almost immediately.