Consumer FinTech · Growth Architecture
Scaling user acquisition through hyper-optimized onboarding.
LumiraeExample
Transforming a legacy law firm into an undeniable industry authority.
ExampleA dramatic repositioning for an elite corporate law firm losing high-ticket clients to flashier competitors.
- Aethelgard (example)
- Corporate Law
- Brand Positioning & Web Presence
- Professional Services, Brand Positioning, Lead Gen
The problem.
Aethelgard was losing high-ticket enterprise retaining contracts to newer, flashier competitors. Their legacy website did not reflect their actual elite status in the corporate law sector, actively costing them enterprise clients.
What we changed.
3 changes, in the order they shipped.
Step 1: Deployed a sophisticated, premium web experience utilizing dark luxury aesthetics
Step 2: Implemented minimal, cinematic layouts to instantly communicate dominance and prestige
Step 3: Refined typographic hierarchies with sharp serif typography
Example figures
ExampleWritten the way we report every result: a baseline, an outcome, the sample and the window, with the caveat attached. These figures are examples until the client approves publication.
+412%
Enterprise lead volume
- Legacy lead volume (baseline 100%)
- High-ticket enterprise lead volume surged by 412%, generating a $4.2M pipeline.
- 32,100 sessions across 6 months
- 6 months after launch
Attribution. Measured in firm CRM and GA4. Includes the launch of their updated positioning strategy.
Example testimonial
Example“The new digital platform immediately shifted market perception, resulting in a massive influx of high-ticket retaining contracts.”
Positioning Sprint
One argument your team, your buyers and the AI tools they ask can repeat. Then the words, rewritten.
$9,500
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