Lumirae
Scaling user acquisition through hyper-optimized onboarding.
A friction-less onboarding redesign for a high-growth FinTech application.
- Focus
- Growth Architecture
- Disciplines
- FinTech, Onboarding, Conversion
Lumirae
The commercial knot
Good work starts by naming the friction precisely.
Lumirae experienced a 65% drop-off during the critical account creation and KYC process, bleeding potential lifetime value at the very start of the user journey.
How the system responds
One connected experience, built around the buyer’s next question.
- 01
Re-engineered the onboarding flow to chunk cognitive load into micro-steps
↗ - 02
Integrated real-time validation and progress psychology
↗ - 03
Elevated trust signals during document upload screens
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Experience architecture