BW-SNP-01 · Sample · 7 pages · B2B logistics software

What a $1,200Snapshotlooks like.

The real format we deliver in 5 business days, written for a made-up company so you can judge the work before you buy it. The margin notes explain why each call was made.

Example · fictional companyFictional company. Real formats, invented details.

Buy the real thing $1,200Start reading

REVENUE SNAPSHOT

Three ranked fixes with evidenceIncl.
What three AI assistants say about youIncl.
A 15-minute recorded walkthroughIncl.
Total$1,200

BW-SNP-01 · SHIPS IN 5 BUSINESS DAYS

100% credited toward any engagement of $4,500 or more that starts within 30 days.

The sample Snapshot for Northwind Freight

Example · fictional company

Use the left and right arrow keys to turn pages.

Revenue Snapshot · Northwind FreightExample

Section 1 · Summary

Buyers can’t see the price, the proof, or a short way in.

The pricing page gets serious traffic but asks buyers to trust before it informs them. Three changes, all shippable in one sprint, should make the page easier to choose from. We would measure demo requests from this page for four weeks before and after.

In this brief

  • Three friction points, ranked by impact and effort
  • How AI assistants describe you today
  • An action brief your team can ship this week
  • A 15-minute recorded walkthrough (included with real Snapshots)
BW-SNP-01 · SummaryPage 2 of 7
Revenue Snapshot · Northwind FreightExample

Finding 01 of 03 · Ranked by impact, then effort

Finding 1: The price is hidden behind “Contact sales”.

Impact
High
Effort
Low

Evidence

Every plan card ends in the same button. Visitors comparing three vendors leave to find one that shows a number.

Fix

Show a starting price per plan and keep “Talk to sales” for Enterprise only. Add a one-line “what’s included” under each price.

Before: Contact sales. After: From $490/mo · Start free trial.
BW-SNP-01 · Finding 01Page 3 of 7
Revenue Snapshot · Northwind FreightExample

Finding 02 of 03 · Ranked by impact, then effort

Finding 2: Proof sits three scrolls below the claim it supports.

Impact
High
Effort
Medium

Evidence

“Cut empty miles by 18%” appears in the hero. The customer story that backs it is at the bottom of the page, after the FAQ.

Fix

Move one short customer result directly under the headline claim, with the customer’s name and the time window.

Before: Claim … (3 scrolls) … proof. After: Claim → proof, side by side.
BW-SNP-01 · Finding 02Page 4 of 7
Revenue Snapshot · Northwind FreightExample

Finding 03 of 03 · Ranked by impact, then effort

Finding 3: The demo form asks for nine fields on mobile.

Impact
Medium
Effort
Low

Evidence

Fleet size, ERP, and budget are required before a buyer has seen any value. On a phone the submit button is below the fold.

Fix

Ask for name, work email, and fleet size. Collect the rest on the booking confirmation page.

Before: 9 required fields. After: 3 fields, rest after booking.
BW-SNP-01 · Finding 03Page 5 of 7
Revenue Snapshot · Northwind FreightExample

Section 3 · AI answer read

What assistants say about you.

We ask ChatGPT, Perplexity and Gemini the questions your buyers ask, and record what comes back.

  • Question: “Best freight routing software for mid-size carriers?”

    What came back: Not mentioned. Assistants name three competitors with public pricing and comparison pages.

  • Question: “What does Northwind Freight do?”

    What came back: Described vaguely as “logistics software”. Your homepage never says who it is for or what it costs.

Recommended

One sentence on the homepage saying who Northwind is for and what it costs, a public comparison page, and structured data on the pricing page.

BW-SNP-01 · AI answer readPage 6 of 7
Revenue Snapshot · Northwind FreightExample

Section 4 · Next step

Ship in this order. Measure for four weeks.

  1. 01Show a starting price on every plan card.Impact High · Effort Low
  2. 02Put one named customer result beside the hero claim.Impact High · Effort Medium
  3. 03Cut the demo form to three fields.Impact Medium · Effort Low

All three fit in one sprint.

What to measure

Demo requests from the pricing page, four weeks before and four weeks after the change.

Real Snapshots include a 15-minute recorded walkthrough of the brief. This sample does not.

BW-SNP-01 · Next stepPage 7 of 7

BW-SNP-01 · 5 BUSINESS DAYS · 1 PAGE OR STEP

Buy thereal thing.

Your page, your buyers’ questions, your three fixes. Same format as the sample, written about you.

Revenue Snapshot$1,200
Ships in 5 business days · 100% credited toward any engagement of $4,500 or more that starts within 30 days.
  • Three prioritized friction points on one page or one conversion step, each with evidence, impact and effort, and the exact fix
  • A read of how three AI assistants (ChatGPT, Perplexity, Gemini) describe your offer today
  • An annotated action brief (PDF and web link)
  • A 15-minute recorded walkthrough
Buy the real thing $1,200

If the brief does not give you three specific actions you can act on, tell us within 7 days of delivery and we refund the full fee.

We reply within one business day.

Need the whole journey reviewed? Revenue Leak Audit · $4,500