Definitive Q&A: Enterprise CRO Strategy
SEO focuses on driving traffic *to* your site, while CRO focuses on maximizing the value of that traffic *once it arrives*. CRO turns visitors into customers, effectively lowering your Customer Acquisition Cost (CAC).
We use a Bayesian statistical model to determine test winners, requiring a minimum 95% confidence interval before declaring a variation successful. This ensures that revenue uplifts are due to our changes, not random chance.
Yes. While revenue is the primary goal, we also optimize for micro-conversions like email signups, demo requests, account creations, and engagement metrics (time on site, pages per session) that lead to long-term value.
Our CRO Arsenal
Comprehensive optimization strategies that deliver measurable results
"Conversion Rate Optimization is the highest-ROI activity in digital marketing. It acts as a force multiplier for every other channel, permanently increasing the efficiency of your entire marketing stack."
Heatmap & Session Analysis
Deep dive into user behavior with advanced tracking and analysis.
- Click Tracking
- Scroll Depth Analysis
- Session Recordings
- User Flow Mapping
A/B & Multivariate Testing
Data-driven experiments that eliminate guesswork from optimization.
- Split Testing
- Multi-variant Tests
- Statistical Analysis
- Winner Identification
Landing Page Optimization
Transform visitors into customers with high-converting pages.
- Copy Optimization
- CTA Design
- Form Optimization
- Trust Elements
Checkout Flow Enhancement
Reduce cart abandonment and maximize order completion rates.
- Cart Recovery
- One-click Checkout
- Payment Options
- Progress Indicators
Real Results, Real Revenue
See how we've transformed businesses like yours
Fashion Retailer
Analytics Platform
Consulting Firm
Investment App
Our Proven 6-Step Process
A systematic approach that delivers predictable revenue growth
Audit & Analysis
Deep-dive analytics review and user behavior analysis
Hypothesis Creation
Data-backed hypotheses for maximum impact improvements
Test Design
Strategic A/B tests with statistical significance
Implementation
Rapid deployment of winning variations
Optimization
Continuous improvement and iteration cycles
Scale & Repeat
Compound gains through systematic testing
Calculate Your Hidden Revenue
See how much revenue you're losing to poor conversion rates
Trusted by Industry Leaders
BIGWEB's CRO transformed our business. We saw a 412% revenue increase in just 3 weeks. Their data-driven approach is unmatched.
The ROI was immediate. Our conversion rate more than doubled, and the additional revenue paid for the project 10x over.
Finally, a team that speaks in numbers, not vanity metrics. Every change was backed by data and delivered measurable results.