EMPIRICAL_DATA_V1

Evidence-Based Conversion Science

We apply the scientific method to your marketing funnel, turning guesses into validated growth.

A/B TestingMultivariate ExperimentationHeatmap AnalysisEye-Tracking DataStatistical Significance
Critical_Friction_Detected

The Opinion Trap

"Most marketing decisions are based on the 'HiPPO' (Highest Paid Person's Opinion), leading to wasted budget and sub-optimal conversion rates."

⚠ Diagnostic Note: DETECTED_SUBOPTIMAL_DECISION_FRAME

Hypothesis Testing

Every design change starts with a data-backed hypothesis. We don't guess; we test.

Neural Mapping

Using AI to predict where users will look and click before we even launch.

Statistical Rigor

We only declare winners when data reaches 95%+ statistical significance.

The Advantage.

  • 01

    Validated ROI

    Stop wondering 'is this working?' and start seeing the proof in your bank account.

  • 02

    Permanent Gains

    Unlike ads, conversion gains are cumulative and permanent. Scale your business, keep the results.

Science Protocol

01

Data Collection

Aggregating GA4, Hotjar, and log data into a single truth source.

02

Heuristic Analysis

Manually audits of the journey through a psychological lens.

03

Split Testing

Running isolated experiments to isolate variables.

04

Scale Deployment

Rolling out winning versions to 100% of traffic.

Deployed_Intelligence_Stack

Experimentation

  • :: Optimizely
  • :: VWO
  • :: Google Optimize

Analytics

  • :: GA4
  • :: Mixpanel
  • :: PostHog

Behavioral

  • :: Hotjar
  • :: Microsoft Clarity
  • :: FullStory